The label

j.bortolotti

Every design starts the same way: with a story worth telling. John digs into the history, the music, the architecture, the details that made an icon an icon — then composes it all, in digital, into something original. Not a copy. Not a throwback. A new piece with its own personality, built to honor what came before and be worn like it means something. The research is obsessive. The tools are modern. The eye is his.

All tees inspired and printed in Canada.

Pop-up shops

North Collectors — 1345 Davenport Road, Toronto, ON M6H 2H5

Battle Records — 1164 Dundas St W, Toronto, ON M6J 1X4

John Bortolotti wearing a j.Bortolotti tee.

2027 Collection  —  marvin 20   miles 30   ali 40   tyson 50